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Aryna Sabalenka with Director Adam J Wells on set in Dubai for the Emirates shoot.
Photo Credit: Naim Chidiac

I'm a freelance director with a background in design, animation, VFX and post-production, and a career built around visual storytelling.

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I enjoy working with strong ideas and finding the right way to bring them to life, whether through live action, visual effects, performance or a combination of techniques. My experience spans a wide range of genres and formats, from large-scale sports campaigns to character-led commercials and more playful, imaginative work.

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I've directed campaigns for brands including Emirates, LEGO, Mercedes-Benz, Sony PlayStation, Coca-Cola, Nike, Ford and Bombay Sapphire, as well as projects for Sky Arts and Sky Sports. My work has received two Royal Television Society Awards for Craft and three BAFTA nominations for sports campaigns.

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Having worked across the UK, Europe, North America, the Middle East, Africa, Asia and Australasia, I bring a broad production experience and a collaborative approach to every project. I enjoy getting stuck into the detail, working closely with talented people and finding ways to make the work as good as it can be.

FREELANCE ENQUIRIES

Adam J Wells

adam@adamwells.tv

+44 (0)7710 348 984

©2026 Adam J Wells | Trading as Minola Road Ltd - London, UK | Contact +44 (0)7710 348 984

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