Prior to making the natural progression into directing, Adam graduated from the Jacob Kramer College of Art, with a background of graphic design and for many years he plied his trade as a Creative and  Designer.

Adam’s understanding of creative writing, VFX and design, combined with his imagination and creativity has enabled him to become an accomplished director with a diverse range of skills across a broad range of genres. In 2006 Adam co-founded the production company gotgotneed and in 2021 they expanded into gotgotneed's creative design arm, ggnstudio, as Creative Directors.

Adam has directed several notable and award-winning campaigns collecting a Shark at Kinsale, two RTS Awards for Craft, several Gold Promax Awards and has been nominated for a BAFTA three times. His style is distinctly grand and imaginative, thriving on bringing concept to an epic scale.

Adam has directing experience in the UK, Canada, USA, South Africa, Czech Republic, Spain, New Zealand, Vietnam and Australia.

​

Clients include Mercedes Benz, Sony PlayStation, Coca Cola, Bombay Sapphire, Ford, Nike, Alton Towers, Sky Arts and Sky Sports.

​

​