- Adam Wells | Freelance Director

Sports

Sport has always been a passion of mine, and it’s been at the heart of much of my creative journey. Like my work with VFX, sports projects are part of my core background. I spent over a decade writing, designing, and directing for Europe’s largest in-house creative agency for Sky Sports, honing my skills in this dynamic and fast-paced genre. Working in sports has given me the chance to create campaigns featuring an incredible variety of sporting talent, captured in locations around the world. Whether it’s crafting a high-energy promo, showcasing the drama of a game, or celebrating the athletes themselves, sport offers endless opportunities for powerful storytelling. If you’ve got a sports project in mind, bring it my way—I’d love to be a part of it.