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Sports

Sport has always been a passion of mine, and it’s been at the heart of much of my creative journey. Like my work with VFX, sports projects are part of my core background. I spent over a decade writing, designing, and directing for Europe’s largest in-house creative agency for Sky Sports, honing my skills in this dynamic and fast-paced genre. Working in sports has given me the chance to create campaigns featuring an incredible variety of sporting talent, captured in locations around the world. Whether it’s crafting a high-energy promo, showcasing the drama of a game, or celebrating the athletes themselves, sport offers endless opportunities for powerful storytelling. If you’ve got a sports project in mind, bring it my way—I’d love to be a part of it.

RUUD TO VICTORY | eChampions League 2025
Temptations | Time to Play Ball
CHASE Bank - Bukayo Saka | Progress Interview
Sky Sports | Rugby Union : Season of a Ball
Nike | Harry Kane
Carabao Cup | Opening Title Sequence
Sky Sports | Football League
Sky Sports | Jawbreaker
Nike | Marcus Rashford
Sky Sports | Lions Series (RTS Winner / BAFTA nominated)
Sky Sports | Premier League
Sky Sports | Breadth of Sport

©2025 Adam Wells | Trading as Minola Road Ltd - London, UK | Contact +44 (0)7710 348 984

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