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AI Creative / Direction
My move into AI directing and creative work builds naturally on my experience as a traditional director, where storytelling and narrative structure have always been at the heart of what I do. For me, AI is an exciting and constantly evolving tool, though it's not a silver bullet - it’s a tool to create an idea. The flow, clarity and emotional rhythm of a story still matter more than anything. Whether I’m using live action, VFX or AI, the goal is the same: to bring an idea to life in the most engaging and purposeful way possible.
Live Action & VFX | Working with Sky
With over 20 years of experience working with Sky and across the wider television landscape, I’ve developed a deep understanding of how to tell compelling stories at pace. From traditional commercials and promos to channel branding and sponsorship idents, I’ve honed the craft of delivering narrative impact within short-form formats. At the core of my work is a passion for combining live action with visual effects and emerging technologies - finding the most effective, visually striking way to communicate an idea without losing its emotional core.
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